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ERBzine
0142
ERB COMPENDIUM
T20-9
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"Tarzan of the Air" Promo Book (Edgar Rice Burroughs Inc., 1934).
A four-page, 8.5" x 11" promo booklet used to promote the syndicated
Tarzan radio show of the 1930s.
Edgar Rice Burroughs showed remarkable foresight years earlier, expressing
interest in developing
a Tarzan radio series after successfully spinning the character of
into comic strips, records, and other merchandising,
making the Lord of the Jungle one of the first multimedia creations
of the 20th century.
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